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Native ad test in Google Discover feeds gets a new look

For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover last month, the ads also have… Continue Reading →

SearchCap: DuckDuckGo growth, Voice search and Salesforce tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Attackers exploited 3 bugs… Continue Reading →

Loose match types, bid-caching, and getting what you pay for in digital marketing

As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand the definition of exact match close variants to include queries with the same intent, implied words, and paraphrasing. The… Continue Reading →

Google and Salesforce integration: Bringing customers and brands closer together

The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data. Knowing what happens… Continue Reading →

DuckDuckGo reaches 30 million queries per day

DuckDuckGo, the privacy-focused search engine, posted on Twitter that it has reached a new milestone, breaking 30 million queries per day on average. 50 percent growth. The company said it took seven years to reach 10 million searches in one day…. Continue Reading →

Voice search isn’t the next big disrupter, conversational AI Is

Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing  – in fact, as the next marketplace disruptor. But the truth is, voice search probably… Continue Reading →

SearchCap: Google recipe clipboards, ad testing and negative SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Nielsen Catalina now targets… Continue Reading →

Google tests showing clipboard icons next to search suggestions for recipes queries

Google is testing showing little clipboard icons next to suggestions for recipe-related searches. When you begin typing your query in Google, Google shows you suggestions of keyword phrases that you might be looking for. These are called search suggestions. In… Continue Reading →

The future of negative SEO, Part 6

Welcome to the final installment of the Negative SEO series! Before we get started on this look into the possible future, it is important to note that –as with any prognostication — this article is going be heavily opinionated and… Continue Reading →

When your ad testing strategy is just plain wrong

It’s a truism you often see repeated here at Search Engine Land and at industry conferences: You need to test, test and test your ads and creative so that you can run with your winners and cull your losers, thereby… Continue Reading →

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