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SEOs frustrated by Google’s belated pagination announcement

This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site design and investing time… Continue Reading →

New personalized, Shopping Actions-enabled Google Shopping debuts in France

A look at the new Google Shopping now rolling out in France. Source: Business Insider France Google’s overhaul of its Shopping portal began rolling out in France this week. It incorporates Google Shopping Actions, Google’s effort to take on Amazon,… Continue Reading →

Google apologizes for rel=next/prev mixup

Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until someone on the Google webmaster trends team noticed it wasn’t being used any… Continue Reading →

The rise (and further rise) of Google My Business spam

Back in 2017, Google proudly told the world that it had eradicated 70 percent of all fake Google Maps listings in the two years prior. They put this down to innovations in machine learning and new business verification techniques. Two… Continue Reading →

How call tracking is becoming ‘conversational intelligence’

Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries, and call tracking has the distinction of being one of the few ways marketers… Continue Reading →

Amazon to introduce video ads in mobile-app search results — report

Amazon.com is starting to roll out video advertising on its smartphone apps. Currently, nearly every search result yields a graphical ad unit at the top of the SERP. According to Bloomberg, video ads for relevant products will start to appear… Continue Reading →

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

There are numerous surveys about smart speakers. However, new data from Kantar Worldpanel is unique in comparing attitudes and behaviors of Google Home and Amazon Alexa owners. The big takeaways. There are two big takeaways from the survey, conducted in… Continue Reading →

Google’s neural matching versus RankBrain: How Google uses each in search

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers… Continue Reading →

Let Customer Reviews Drive Your Conversions

Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase…. Continue Reading →

Google’s March 2019 core quality update: Stories of recovery

On March 12, Google released an update to its algorithms that had a significant impact on quite a few sites across the web. Many, but not all, of the sites that saw improvements or losses had previously been impacted by… Continue Reading →

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